I wanted to create a beauty brand that was brutally honest with no filter, all about body positivity, and female empowerment. I want to make people feel good and do something good for my consumers too.

I have suffered with anxiety for most of my life and had no idea why I felt the way I felt or what it even was. Soon after I moved to London to work in buying, I had a breakdown. It was my amazing friends and boyfriend who helped me get through each day, adopting habits into my life that allowed me to control my thoughts; exercise (I don’t think I had ever before), puppy cuddles (I am obsessed with my dog) and lots and lots of face masks.

I realised how important self care is for mental wellbeing and just stopping to breathe. I also developed severe acne with my anxiety (encouraged by pollution) and so I became obsessed with researching skincare and spending all my dosh on testing new products. I went from buying accessories to skincare and then started to develop my own products, and so here we are.